Bachelor of Arts (Hons.) in Applied Communication and Media Technology

The Bachelor of Arts (Hons.) in Applied Communication and Media Technology is the only degree program offered by a private-sector university that combines both theoretical and practical knowledge, aiming to enhance job opportunities in the media industry. The BA Honours Degree in Communication and Media has gained significant popularity, with Applied Communication and Media Technology (ACMT) emerging as a highly demanded field worldwide. ACMT encompasses various aspects of media design, including advertising, brand management, content strategy, creative direction, graphic design, and technical writing. Given the increasing role of social and digital media, the study of ACMT has become a crucial requirement for the modern media industry.

The objectives of the program include providing in-depth theoretical and practical knowledge, enhancing creativity, critical thinking, and managerial skills, and preparing graduates to tackle contemporary challenges in media and communication. It also aims to develop media professionals capable of influencing social development and effectively using applied communication and media technology in various professional fields.

Graduates of the ACMT program will acquire essential skills such as independent research, media project management, effective communication, teamwork, and ICT proficiency. They will be equipped to work across diverse media platforms, including journalism, film, advertising, photography, and digital marketing. The program also supports non-graduate employees and individuals seeking professional development in media-related careers.

This initiative ensures that the ACMT degree aligns with industry demands, fulfilling the growing need for skilled media professionals in both the public and private sectors.

Approved by the University Grants Commission under the Universities Act

Recognized by the Ministry of Higher Education under the Universities Act

Entry requirements

Applicants must have a minimum of three ordinary passes in one sitting at the G.C.E. Advanced Level (A/L) examination in any stream or Should have passed at least three subjects in the Pearson Edexcel examination in any subject stream or Should have passed at least three subjects in Cambridge Assessment International examination in any subject stream or Academic qualifications equal to Sri Lankan G.C.E. Advanced Level (A/L) accepted by the senate of the Institute.

Course outline

Year 01

Year 02

Year 03

Year 04

Semester 01

Module Code	Module	Credits	Type
ACMT 11514	Principles of Communication	04	Compulsory
ACMT 11523	Evolution of Communication	03	Compulsory
AARC 11513	Introductions to Archaeology	03	Compulsory
ANTH 11513	Introductions to Socio-Cultural Anthropology	03	Compulsory
ENGL 11512	Advanced English Grammar	02	Compulsory

Semester 02

Module Code	Module	Credits	Type
ACMT 12533	Media Literacy and Criticism	03	Compulsory
ACMT 12544	Contemporary Media Technology and Applications	04	Compulsory
AARC 12583	Epigraphy and Palaeography	03	Compulsory
ANTH 12583	Physical Anthropology	03	Compulsory
ENGL 12532	Advanced English Grammar	02	Compulsory

Module Code	Module	Credits	Type
ACMT 21513	Legal and Ethical concerns of media applications in Society	03	Compulsory
ACMT 21524	Regional Media Studies of South Asia	04	Compulsory
ACMT 21535	Principals of Media Technology	05	Compulsory
ACMT 21545	Virtual Communication	05	Compulsory
ACMT 22555	Advertising and Marketing Communication	05	Compulsory

Module Code	Module	Credits	Type
EACMT 22563	Fundamental of English Grammar	03	Compulsory
ACMT 22575	Organizational Behaviour and Media Management	05	Compulsory
ACMT 22583	Culture and Globalization	03	Compulsory

Module Code	Module	Credits	Type
ACMT 31514	Introduction to Research and Research Methodology	04	Compulsory
ACMT 31523	Student Symposium of Communication	03	Compulsory
ACMT 31533	Mindful Communications and Buddhism	03	Compulsory
ACMT 31545	Practical Oriented Assessment (Internship)	05	Compulsory
ACMT 32555	Communication for development and Extension	05	Compulsory

Module Code	Module	Credits	Type
EACMT 32563	Comprehensive English Grammar for Media	03	Compulsory
ACMT 32574	Applied Media Technologies – Radio Communication	04	Compulsory
ACMT 32584	Applied Media Technologies – TV and Cinema	04	Compulsory

Module Code	Module	Credits	Type
ACMT 41515	Applied Media Technologies – Print Communication	05	Compulsory
ACMT 41523	Languages for Communication	03	Compulsory
COIT 41534	Common IT (Offered by School of ICT)	04	Compulsory
ACMT 41543	Traditional Communication and New Applications	03	Compulsory
EACMT 42553	Advanced English Writing for Media	03	Compulsory

Module Code	Module	Credits	Type
ACMT 42564	Creative Communication and New Trends	04	Compulsory
ACMT 42578	Theses	08	Compulsory

Career opportunities

Teaching opportunities (Schools and Universities)
Journalists (Local and International)
Media personals of the media and perfuming Industry
Film making and advertising
Marketing fields
Academia and Research (Universities, Research Institutions)
Social Research and Policy Making (NGOs, Government Agencies)
International Development (UN, UNESCO, Humanitarian Organizations)
Cultural Consultancy (Media, Tourism, Corporate Sector)

Benefits

Strong analytical, research, and intercultural communication skills.
Expertise in scientific research, critical thinking, and cross-cultural analysis.
Practical training to understand and analyze human diversity and adaptation.
Government and private sector organization.

Duration: 4 Years (124 Credits)
Levels: SLQF Level 6
Medium of Instruction: English / Sinhala
Study mode: On-site
Delivery: Weekends

Begin your transformative journey with a Bachelor of Arts (Hons.) in Applied Communication and Media Technology. Apply now to build a strong foundation in the field.

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Course Fee

The course fee is presently Rs. 420,000. This all-inclusive fee is charged to cover lectures, tutorials, and examinations, as well as access to computer laboratory facilities and the library.

The fees should be credited to, Account No 0207 1000 0760 of the Sampath Bank in favour of Nāgānanda International Institute for Buddhist Studies, at the Sampath Bank Makola Branch or any branch of Sampath Bank. Normally, fees paid will not be refunded. However, requests for refund of fees may be considered if made before the expiry of one week from the date of commencement of lectures for each semester. Your attention to these details will help facilitate seamless financial transactions. If you have any questions or require further assistance regarding these bank details, please do not hesitate to contact our dedicated team for guidance and support.

Account No 0207 1000 0760Sampath Bank - Makola Branch